For this campaign, we were asked to create six 30-second videos highlighting Square’s reliability, intuitive design, and flexibility for the diverse businesses it supports. Our concept, “Calm in the Chaos,” brings this to life by freezing business owners and staff at the peak of their busiest moments, using a mannequining technique. This visual storytelling illustrates how Square stands as a steady, dependable partner—even when everything else is moving fast.

After producing all six videos, we were tasked with creating over 180 assets in various aspect ratios for all social media channels.